Ford Mustang Mach-E – The New Electric Sports Icon in Vietnam
On August 15, 2025, the high-performance electric vehicle Ford Mustang Mach-E officially launched in the Vietnamese market. This milestone event marked the moment when a legendary sports car officially entered the electric era, delivering a powerful yet environmentally friendly driving experience.
Alongside the product launch, Ford placed special emphasis on the charging infrastructure ecosystem – a key factor to ensure customer confidence in owning an electric vehicle. In this strategy, ETEK Charge – the charging infrastructure brand under Tân Phát ETEK – became the official fast charging partner for Ford’s dealership network in Vietnam.
Challenges in Electric Vehicle Charging Infrastructure
Introducing the Mustang Mach-E to the Vietnamese market is not just about launching a high-end electric sports car; it also marks the beginning of Ford’s green transition journey in the region. However, to ensure success, several challenges had to be addressed:
- Ensuring a consistent charging infrastructure across all Ford dealerships nationwide.
- Providing fast charging speeds compatible with the advanced battery technology of the Mustang Mach-E.
- Creating a seamless customer experience, from vehicle purchase and maintenance to daily use.
- Supporting the Net Zero 2050 goal, reducing carbon emissions in the transportation sector.
These challenges also presented an opportunity for Tân Phát ETEK to assert its pioneering role in electric vehicle charging infrastructure solutions in Vietnam.
Solution: ETEK Charge Fast Charging System at Over 50 Ford Dealerships
To address these challenges, Tân Phát ETEK implemented a project to provide and install ETEK Charge fast charging stations at over 50 Ford dealerships nationwide.
Key features of the ETEK Charge solution:
- DC Fast Charging Technology – Integrated with CCS2 standard, allowing Mustang Mach-E and other EV models to charge quickly, reducing wait times.
- Unified and User-Friendly Design – ETEK Charge stations are compact, modern, and visually aligned with both Ford and Tân Phát ETEK branding.
- Smart Management Integration – Online charging management software enables monitoring of station status, data analytics, and flexible payment options.
- International Safety Standards – Ensures protection against overload and overheating, compliant with IEC and CE safety standards.
- Ecosystem Expansion – Beyond Mustang Mach-E, ETEK Charge stations are compatible with a wide range of other EV models on the market.
Results Achieved
After completing the installation at over 50 Ford dealerships, the project delivered tangible benefits:
- Establishing a comprehensive EV ecosystem: Customers not only own the Mustang Mach-E but also enjoy peace of mind with official charging infrastructure available at dealerships.
- Enhancing customer experience: The entire journey—from vehicle purchase and maintenance to daily use—is seamlessly supported by the ETEK Charge system.
- Promoting green transition: Each charging station represents a step forward in reducing emissions, contributing to the Net Zero 2050 goal.
- Strengthening Tân Phát ETEK’s brand: Reinforcing its pioneering position in EV charging solutions and infrastructure in Vietnam.
Strategic Significance
This project is not merely a partnership agreement but also holds strategic importance for both Ford and Tân Phát ETEK:
- For Ford Vietnam, it represents a strong commitment to advancing the electrification of transportation.
- For Tân Phát ETEK, deploying ETEK Charge across Ford’s dealership network demonstrates its capability to execute large-scale projects and lays the foundation for expanding to other EV brands in the future.
Conclusion
The launch of the Ford Mustang Mach-E in Vietnam, coupled with the deployment of ETEK Charge fast charging infrastructure at over 50 Ford dealerships, marks a significant milestone in the automotive industry’s green transition. It serves as a testament to the strong commitment of Ford and Tân Phát ETEK in building a sustainable, modern, and safe EV ecosystem in Vietnam.
